Muc-Off today announce the launch of Project Green; a commitment to deliver a multitude of environmentally-focused improvements across the Britishbased business. “Muc-Off is a company whose business depends on the natural world as our playground, we are focused on preserving our surroundings to ensure everyone can get the same level of freedom and enjoyment out of the Great Outdoors as we do.” – Alex Trimnell, CEO at Muc-Off As a brand which has always prided itself on developing products which limit the impact on the environment - from the original biodegradable bike cleaner to the concentrate version which was launched in 2012 - the business wanted to share its journey with consumers and build a trackable measure on how it strives for constant improvement. “As a key brand in the bicycle and motorbike community we have taken it upon ourselves to increase our focus on our environmental responsibilities. This is...

In a series of interviews featuring our partners, Kimpex introduces you today to Zoe Verbauwhede, Brand Manager for Leatt in Canada. Zoe has been in the motorcycle industry for about 20 years. From the moment she found out about Leatt products and the history behind the brand, she was smitten. As a rider herself, she tends to test the gear quite a bit. The science behind the safety of the brand blew her away. She started at Leatt Corp in 2019. She agreed to answer our questions with great enthusiasm.   1- How did Leatt come to exist? Dr. Chris Leatt is a doctor and an avid rider. One day, he took his young son to watch a race at a local track. At one point during the race, he was called over by a paramedic to help a rider Chris knew, Alan Selby. Alan had experienced a bad crash...

In a series of interviews featuring our partners, Kimpex is proud to introduce you today Mark Talarico, General Manager at Ogio Powersports who agreed to answer our questions in this brief interview.   Introduction : Hi, my name is Mark Talarico, GM at Ogio Powersports. My role here as General Manager is being responsible for all aspects of the brand: Sales, Product Design and Development, Customer Service, Marketing & Promotions, etc) in the power sports channel globally. I have been a part of Ogio Company for 10+ years, and specifically in my role since 2018. Prior to that I handled all international and co-branded sales for all Ogio bags categories. What is the OGIO history ? Ogio was founded by Michael J. Pratt in 1987, when he launched a product called the Locker Bag. The bag was designed to fit perfectly into a gym locker and carried all your gear in an...